The GoodGuide provides users with information on the best products in terms of scientific ratings. The guide currently includes over 18,000 foods, 47,000 personal care products, 3,000 household chemicals, 2,000 paper products and 2,000 toys. Good Guide allows its users to provide their own ratings so others can see how their favorite brands fared or gather information before making a purchase. Each product profile includes an image, number of votes and individual user ratings from users who either recommend or mark the product as “avoid.” GoodGuide also produces an overall rating (out of 10) to help users see at a glance whether the product is worthwhile. The three main categories that determine the product’s rating include society, environment and health.Show more screenshots »
The GoodGuide was founded in December of 2007 by Dara O’Rourke. It was intended to provide a reliable resource for users seeking information on the environmental, health and social impacts of various products and the companies that produce them. Based out of San Francisco, California, the Good Guide team consists of around 10 individuals, including CEO George Consagra, Chief Science Officer Bill Pease, Vice President of Business Development Mike McGuinness, board member Patrick Chung and Senior Director of Business Development Joshua Saunders.
There are many websites that allow users to rate products and read reviews posted by other users. Good Guide does this, but adds a slightly deeper twist through the criteria the site focuses on. Rather than placing an emphasis on the product’s impact in a household, users can see how the product scored on a larger scale. The GoodGuide focuses on the social, environmental and health impact of popular products.
A new user can easily adapt to the GoodGuide website. The homepage includes numerous featured products. User can also view product lists by category, which includes personal care, food, household chemicals, toys and paper products. A search tool is also available so the user can look for a specific product. Additional sub categories can be found and each product page is easy to understand with ratings prominently displayed. User reviews are also sorted by positive and negative in the form of “recommend” and “avoid” options.
Visitors to the GoodGuide website do not have to create an account to search the product data base. Anyone can learn about products as soon as they arrive on the site. Those who wish to contribute to the GoodGuide will have to create an account by clicking the gold “Become a Contributor” button displayed in the upper, right hand corner of the homepage. Just beside that is a blue link that allows contributors to sign up through Facebook if they prefer. Clicking the button causes a pop up box to appear with the Facebook button inside. At the center is a blue “sign up” link that must be clicked to continue. The short registration form asks for an email address and password. The user must also check the terms of service agreement box. A second box is automatically checked to sign the user up for the Good Guide newsletter. This must be manually unchecked to opt out.
The information found on the GoodGuide is available to anyone for free. There are no paid memberships or charges for creating a contributor account. Reading about products does not require a log in, only submitting reviews does. This is a good thing because the GoodGuide benefits by having more user opinions posted on the website.
The GoodGuide is a helpful tool for anyone who wants to learn about the impact of a product. The site focuses on three unique elements that are attractive to those who are socially, environmentally or health conscience.